MicroGCC Case Study:
Building a Scalable Digital Presence with Blackkpepper
About the Company
MicroGCC is a forward-thinking platform that provides small and medium-sized businesses (SMBs) access to global capacity centers (GCCs). By offering scalable solutions across industries like retail, manufacturing, and AI, MicroGCC enables SMBs to tackle challenges while competing with larger corporations.
Services Provided by Blackkpepper
Website Development
UX/UI Design
Product Integration and Optimization
Ongoing Support for Application-Level Projects
Problem
MicroGCC envisioned a platform to cater to SMBs while positioning itself as a leader in the GCC market. However, they faced challenges in:
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Developing an intuitive website to highlight their services.
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Creating a scalable platform to meet client needs.
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Ensuring seamless product and market integrations while maintaining flexibility.
They needed a trusted partner to bring their vision to life and ensure impactful delivery.
Challenges
The creation of Haasyl presented several technical and logistical challenges, including:
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Complex B2B Integrations: Haasyl had to integrate with a variety of HR platforms, both new and legacy systems, to access employee data.​
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Creditworthiness Evaluation: To determine salary advance limits, the system needed access to users’ CIBIL scores, necessitating secure and accurate data handling.
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Instant Money Disbursal: Partnerships with two Non-Banking Financial Companies (NBFCs), Apollo and Pinacle, were crucial for real-time salary disbursements.
Approach
Blackkpepper partnered with MicroGCC to build a scalable digital ecosystem:
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User-Centric Website Design: ​
Created a mobile-first, intuitive website focused on engagement.
Optimized the site for global SMB audiences with clean navigation and compelling visuals. -
Product Integration and Optimization:
Integrated tools for data science, retail, and manufacturing into an intuitive interface. Ensured compatibility with third-party applications for scalability.
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Ongoing Support:
Provided application-level support to refine features and expand as the platform scaled. Assisted with implementing new technologies to adapt to market trends.
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Solution and Features
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Intuitive Website Design:
Built a responsive website optimized for global users.
Highlighted MicroGCC’s value proposition with engaging visuals and interactive elements.
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Seamless Product Integration:
Developed a unified platform integrating MicroGCC’s services for easy adoption.
Included analytics tools to track engagement and refine offerings.
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Long-Term Scalability:
Delivered a flexible platform to support future projects and expansions.
Ensured the platform’s adaptability to new markets and industries.
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